Adam Grant Originals: How Non-Conformists Rule the World "I thought to be an entrepreneur you have to be a risk-taker and you have to be all in. And what I didn't realize at the time was, first of all, successful entrepreneurs are much more likely to play it safe and have back-up plans than failed entrepreneurs; and secondly, all of the time they spent working on other things was giving them the freedom to do something really original."
